Marketing is sometimes considered synonymous with the advertising methods companies use to attract potential customers to a business. Marketing, however, is much more than online ads, websites, brochures, promotions, or newsletters; real marketing aims to discover and fulfill customers’ needs while also determining specific markets to sell products and services to. According to the American Marketing Association, marketing is “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The key to successful marketing then is finding a target market and understanding that market’s wants, and advertising is only one of the stages in a marketing plan.
Role of ATM Machine in Marketing
For a small business with limited resources for marketing, an ATM is a simple way to fulfill the needs of customers and reach out to new potential customers. Installing an ATM at your business provides current customers with an important and necessary service; everyone values their time and the convenience offered by an ATM satisfies your customers’ need to save time. An ATM is also a good way to target new markets by attracting new people into your business. These ATM users are potential customers that expand the reach of your business. Besides fulfilling the wants of your customers and reaching new markets, an ATM supports sales and offers customers more payment options. ATM users tend to spend around 20% to 25% more money at a location than non-ATM users. An ATM also allows customers the flexibility of paying with cash rather than by credit card, which not only fills a customer need, but helps your business by reducing the need to accept credit cards.
Find out more about how an ATM can bolster your business by contacting America’s ATM, a leading provider in ATM space. America’s ATM provides and services businesses with marketing products, financial service kiosks, and ATMs. And with the experienced management team at America’s ATM, business owners can make informed choices about an ATM program that works best for their business. Businesses receive a free ATM with the Free ATM Placement Program and through the Free ATM Partner Program, but business owners can also opt for the ATM Processing Program in which the business purchases its own ATM while America’s ATM handles the machine processing. Call America’s ATM at 877-475-1104, or submit a contact form through the website at http://americanatm.com/contact-us/.