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Positive Reinforcement

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Photo Credit: Wakalani (Flickr)

Positive reinforcement is the process in which a particular behavior is strengthened by giving the individual a rewarding payoff. The “reward” given after a particular behavior then encourages the person to repeat that action in the future.  This principle of positive reinforcement is a concept with wide-reaching implications—from motivating students in a classroom, to attracting more customers into a business. For instance, a loyalty program that rewards frequent shoppers with discounts is an example of positive reinforcement in which the customer’s shopping at the store is positively reinforced through the discounts.

Customers are key to business success, and applying the principle of positive reinforcement to your customer engagement strategy can help you bring in and cultivate new customers, as well as keep current customers satisfied with the service at your business. Consumers prefer to use businesses they know and trust, but 3 out of 5 American consumers, or 59 percent, have stated that they would be willing to try a new business for better service.

Installing ATM at Your Business

This is one way to attract more people to your business and create new customers. installing an ATM provides a convenient service for many consumers and are a unique way to reach new people while also bolstering your business’s sales. Cash is used 40 percent of the time in consumer transactions and with fewer bank ATMs available, people turn to independently-operated ATMs to access cash. Visitors at your business are “rewarded” with access to the ATM, and are more likely to return to your business in the future. Most ATM users look to spend their money immediately after withdrawing cash; businesses with a machine are poised to benefit from this urge to splurge. Customers that use an ATM spend around 23 percent more than a non ATM-user, and store sales after the addition of an ATM increase by an average of 20 percent.

America’s ATM is an ATM distributor company that provides businesses with ATMs, marketing products, and financial service kiosks. With 3 different options for businesses, America’s ATM has the right ATM solutions for your specific business. Choose from the Free ATM Placement Program, the Free ATM Partner Program, or the ATM Processing Program: http://americanatm.com/programs/. You can also work with America’s ATM as a reseller partner: http://americanatm.com/resellers/ to provide small businesses with services like ATM placement and social media and marketing assistance. Connect to America’s ATM online at http://americanatm.com/contact-us/, or by phone at 877-475-1104.

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3 Responses so far.

  1. Brad Daniel says:

    Great article and very true. Customer’s that use an ATM in the a merchant’s place of business ending up spending more money at the location.

  2. John Alby says:

    We placed an ATM in our business 6 months ago and have seen a noticeable increase in revenue per customer. In addition to increased revenue, we earn additional revenue from the ATM. It’s a true Win/Win!

  3. Andy Piiolo says:

    ATM machines are a great money maker. We placed a free ATM in our convenience store one year ago and have already paid for the cost of the ATM machine.

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