In today’s thoroughly modern society, people can get money in seconds simply by visiting ATM machines. You can cater to their desire to get cash fast and go through the process of installing an ATM at your business. There are numerous reasons why doing this doesn’t just benefit your customers, but helps your establishment too.
Encourages People to Spend More
Many people do not like to charge transactions to their credit cards, especially if they’re trying to avoid debt. By making an ATM available to customers, you’re urging them to spend more money, because they know it’s easy to withdraw money from a checking account if they don’t have enough in their wallets.
More Foot Traffic
Once you have an ATM in your store, it’s smart to put a sign in the window to let people know about it. Although people may come in the store only intending to get cash and go on their way, you could specifically arrange items in the store so they are placed to appeal to patrons who can’t help but browse a little.
Get Revenue From Surcharges
When customers use third-party ATMs, they pay a convenient fee. The money goes to merchants that have ATMs in their establishments. That means by installing an ATM in your business, you’re benefiting from additional revenue stream.
Maximize Customer Retention Efforts
Almost everyone has been in the embarrassing situation of getting up to the counter in a store, preparing to pay for items, and realizing the establishment only accepts cash. Then, it’s necessary to leave the store and hunt for the nearest ATM as quickly as possible. People who want the items badly enough will return to buy them, but there’s also the chance individuals will feel so humiliated by the lack of cash they’ll decide they don’t need to go back to the shop to finish their transactions after all. An onsite ATM lets customers stay in the store, even if they don’t have cash with them.
Now that you’ve learned several reasons why ATMs are beneficial for your store, it’s time to take the next step towards getting one. Installing an ATM at your Business could prove to be a very smart decision.